the invisible expertise extraction
you're better
than you sound.
that's a problem.
you know exactly what you do and why it matters. but every time you try to write it down, something essential is lost. one session ends that.
how it works
four phases. one session. no questionnaire.
you don't need to have something interesting to say before you arrive. you just need to show up and answer the questions. the synthesis is my job.
01
the "movie moment" scaffolding
most people write their about page by listing skills. this is why everyone sounds the same. instead, we hunt for four specific moments from your career — real situations, not adjectives — the raw, undeniable evidence of expertise you've likely forgotten about.
02
the perspective inversion
we relocate your thinking from expert island to customer island. a specific set of constraints forces you to describe your work only through the eyes of the person buying it — catching every time you slip back into jargon.
03
the "anti-rule" excavation
your best differentiation is hiding in what frustrates you. we uncover your hidden quality standards by looking at the anti-rules of your industry — the things competitors do that drive you mad.
04
the rapid-fire identity filter
we take all that raw material and compress hours of conversation into one sharp, undeniable sentence that feels like "you" but lands with "them."
£85
rate after the extraction — up from £40/session. found her "healthy conflict" angle. now fully independent.
shameem — therapist
84%
jump in contact-page enquiries. were charging £30k and delivering £50k quality. shifted to "your taste, our craft."
local kitchen company
2 mo.
fully booked before opening day. positioned as the only "combined play" venue in the area.
soft-play centre
who it's for
if you sell a service based on expertise or quality, the mechanism is the same.
i've done this for therapists, kitchen fitters, soft-play centres, and consultants. the label doesn't matter. the gap between what you know and what your marketing says — that's the work.
therapists
you're "healthy conflict," not "couples counselling."
the thing you wave off as obvious is usually what sets you apart.
coaches
stop looking like every other executive coach.
your method exists. it just hasn't been named in your own language yet.
consultants
your rant is your positioning.
the things that drive you mad about your industry — that's where the differentiation hides.
trades + craft
£30k pricing on £50k work.
when the marketing doesn't match the craft, you charge market rate. positioning fixes the gap.
wellbeing
the version of you in session isn't the version on your site.
we close the distance between who clients meet and who they read about beforehand.
specialist services
stop competing on features.
a hot perspective beats a feature list. every time. even in technical fields.
solo founders
no team. no copywriter. no problem.
you walk away with the pitch kit + an llm one-pager. every ai tool you use afterwards has the right context.
your context
if there's a service and a person behind it, this works.
if you're not sure, send a sentence about what you do. i'll tell you straight.
jay's really good. he goes deep into why you're really good at what you do, and then somehow he turns that into something you're proud to say about yourself.
shameem · therapist
pricing
one session. one price. no upsell.
a good copywriter charges £1,000+ to rewrite a landing page using generic inputs. this finds the inputs first.
included with every session
the deliverables
everything you walk away with — already in your hands at the end of the call.
- the 90-minute extraction session (zoom)
- the pitch kit — pdf, delivered after the call
- 3–5 linkedin / social headline variations
- your definitive hero statement
- a "what i do" script for dms and intros
- llm-ready positioning one-pager
- full session recording
- 30-day implementation review call
beta — first 10 only
the invisible expertise extraction
90 minutes. you show up. i do the heavy lifting.
£295
£495
- everything in the deliverables column
- the confidence guarantee — we keep working until you're proud of it
price returns to £495 after the first 10 spots are filled.
the work
find the thing
you've been
dismissing as
obvious.
that's where the differentiation lives. always has. one session, and it stops being invisible.
book the session →